To our customers we look like an online retail business, albeit one that offers a level of choice,
quality and service that nobody can match. Indeed that perception is how it should be since our
business is all about providing a customer experience that's irresistible in terms of its
convenience and simplicity, but that simplicity does not come easily. It involves a huge level of
complexity under the surface.
That's why look under the bonnet and you will discover a business with the look, feel and culture of
a technology start-up. We're the only retail company in the world to have built an end to end
solution with our scale of automation and we've built that from the ground up in-house.
Indeed 'in-house' is one of our secrets of success. More than half of the Ocado head office staff
work in Ocado Technology – that's over 400 software engineers and other technical specialists
in our UK office alone. Together, we architect and build the technology solutions that power Ocado.
But what we've created isn't limited to our award-winning websites and mobile apps. We have
solutions for delivery route optimisation, vehicle tracking, industrial automation, robotics and
many more. And we make extensive use of numerous computer science disciplines, including artificial
intelligence, 3D vision, gaming technology and real time control. Not what you'd expect? That
happens a lot here.